
Text from the article:
Model: Barbora Vesella.
Photos: Meilinda Soerjoko

Text from the article:
Model: Barbora Vesella.
Photos: Meilinda Soerjoko
Here's an article I wrote:


Text From The Article:
If you have been dreaming of John Mayer's Soho loft with its posh Armani/Casa interior design, upon reading this you may also be lusting after The Cavour220 in Rome. Originally an ancient building undergoing a massive make-over, it offers its future residents the delightful comfort of an uber exclusive service apartment infused with the timeless elegance of Armani/Casa interior decoration. Add a generous dose of prestige and ancient historical value to the location of said apartment, such as Rome's ancient quarter Via Cavour on the slopes of Palatine Hill in the centre of the Seven Hills of Rome, which leads to the Fori Imperiali and the Coliseum. Such is the tantalising vision of The Cavour220 project, the perfect marriage of Armani creativity with the vision of one of the most significant names in European real estate, Doughty Hanson of developer Europa Risorse. In the words of Giorgio Armani, "Tradition. The here and now. Eternal ruins in a scenario of throbbing vitality and dynamic energy. Beauty. That's Rome for me -- the quintessential Italian lifestyle city in its sweetest, fullest, pulsating and thrilling glory, charming not only the visitor but those who live there now or dream of living there tomorrow."
Until Oct 31st 2009: Take 10% off all orders with code MKTG@EA on emporioarmani.com!
Thanks to Thomas at Boxeight for the jpgs
So amazing I got to interview Sebastian Copeland!!!


Text from the article:
This past summer, L.A-based model Roma Charlene Perrier was invited through a friend to join Sonnet Global Face of the World competition on facebook. She registered only to find herself being chosen as the face of the ad campaign for Boxeight Studios and Sonnet Models two months later. It was perfect timing as she just decided to pursue modeling again after taking a break from the industry to finish college in San Diego.
Apart from being on the hot list amongst L.A photographers, the Parisian beauty has been gaining high number of votes on Sonnet Models, with a few of her modelling pictures ranked at the top 5%. F.Y.I, members of Sonnet Models vote for one another on the facebook application (one can register on Sonnet to vote only, if not interested in joining the competition as a model.)
We are wishing Roma Perrier much continued success in her modeling career! Sonnet Models has been instrumental in giving Roma her first global exposure in the modeling industry and we at Minxdeluxe are hoping that she will be amongst the top contenders of the competition. For those of you who don't know, Sonnet Models is partnered with 14 modeling agencies worldwide, from New Zealand to Denmark. These agencies take notice on the well-ranked registered models on Sonnet, truly giving them opportunities to be discovered and possibly signed. Winners of the competition will be also be rewarded a photo shoot in Los Angeles by top fashion photographer Peter Gurnz.
To view the rest of Roma's pictures on Sonnet Models and to vote for her, visit this page.



Photos: Beau Pollock.
For more info, please click on the banner.
Model: Roma Perrier. To view for pictures of Roma on Sonnet Models, click here.
Photo: Beau Pollock.

Caption: live stream from the show.
Just heard from the Press Office of Giorgio Armani Corporation that they will be streaming the Emporio Armani Spring/Summer 2010 Women's Wear Show from Milan. So cool!
MM
25 September 2009, MILAN -
Giorgio Armani is pleased to announce that tomorrow, Saturday, September 26th, at 1.15 pm Milan local time, his Spring Summer 2010 Emporio Armani Womenswear show will be live streamed from Milan to the world on the internet at http://live.emporioarmani.com, as well as on the international network of Elle websites in: Italy, USA, UK, France, Spain, Russia, Japan, China, Hong Kong, Taiwan, Quebec, Turkey, Sweden.
Giorgio Armani said, “Now through the democracy of the internet we can provide a front row seat for everyone. And prêt-à-porter is all about this”.

Giorgio Armani

Giorgio Armani RTW SS2010

Photos: Dave Yoder/WWD
Proenza Schouler did not fail to impress. For its Spring 2010 collection, a young, cool and hip in-the-crowd feel is present throughout the kind of women who would be seen wearing the pieces. Sporty-chic is effortlessly achieved through nonchalant track jacket on a sack dress paired with tailored blazer. Non-hippie tie dyes, liberal dosage of royal blue (soothing to my affinity-for-azure eyes), silky bra bodices paired with micro ruffles. Delish.
Backstage, Lazaro Hennandez told Nicole Phelps of Style.com, "We wanted something young, something that felt fresh, so we looked to surfing and skating, the things we grew up on." Stay young, please!
Here are my minx picks from the collection. Which one's your favourite?
MM





Source:: Style.com
Here are some of Minx picks from the collection. Liking the African-reminiscent prints, patterns, agreeable 80's hues: no neon, phew! Overall, cool retro is here. Blue and stripes are still ubiquitous, and the hip thing to sport, according to Marc by Marc Jacobs, leaning towards turqoise throughout the collection. Metallic bags are here to stay. Hooray.









Photos: WWD
They're finally here! I have been hearing about the new collection from Jonny Cota, one of the three talented designers behind Skingraft Designs. He was in Bali to oversee the production of the following. When asked what is the inspiration behind the Spring 2010 collection, he says, "Amelia Earhart and skeletons."
They couldn't have chosen a better model for the photoshoot: Katrina Hunter, an angelic beauty represented by L.A Models whose metamorphosis into Amelia Earhart is flawless, with a modern twist. Photography by Ben Cope of Boxeight Studios.













Photo: Ben Cope
Hair & Makeup: Anthony Gordon
Stylist: Marcus Paglialonga
Model: Katrina Hunter and Keith Wilson
Also published on My It Things.com
by Meilinda Soerjoko
Boxeight Studios in Los Angeles is now a partner of Sonnet Models for Sonnet Face of the World modeling competition. Winners of the global-scale competition will be rewarded a photoshoot with top fashion photographer Peter Gurnz of Boxeight Studios, as well as earning priority to be signed up by Sonnet's model agency partners. The competition is open to both men and women.
Sonnet Models is a Cambridge-based company which operates via a Facebook application, the first of its kind. Although not a modelling agency, it has over 22 modelling agencies across the world as its partners with big names such as Elite, Click, Contempo, Scene, Platform etc. Click here for a complete list of agencies.
The way it operates is that users sign up and upload their photos on Sonnet Models. Facebook users can vote for models under three categories: beauty, friendliness and sophistication. The system was built by a group of Cambridge-grad mathematicians using advanced algorithms. It also serves as an advanced search engine for the partner agencies to scout for new faces. Finalists are determined by partner agencies' findings and signing up models to their books.
Boxeight Studios is an L.A-based art production company who hosts well-known events in Los Angeles including Boxeight L.A Fashion Week, the annual art exhibition, "I Think It's Art, I Think It's Fashion" as well as other areas covering music, art and special parties. Boxeight is also known for their commercial fashion photography with photographers such as Peter Gurnz and Dirk Mai. These names are synonymous with cool in the L.A scene.

Peter Gurnz. Photo by Dirk Mai at Boxeight Studios.
Currently there are over 3,000 registered models and over 50,000 votes recorded on Sonnet Models. The company launched its Sonnet Face of the World competition on July 1st, 2009 and it has been featured on Forbes.com, Reuters, AOL Business etc.
This is a great chance for undiscovered and aspiring models to gain recognition in the tough industry of modeling. It is also the first of its kind as there is nothing like it before-the innovative design of the application on Facebook that is legitimately in partnership with established modeling agencies across the world, as well as an art production company such as Boxeight.
A model on Sonnet Models.

Q'orianka Kilcher: I think that having lived and traveled in different places definitely have influenced me in many ways. I think it has helped me to see beyond the horizons and safe walls of my own life and made me aware of all the beautiful things and all the challenges existing in different places.
In the name of development and progress we have become the leaders of environmental destruction, and it appears to me that many people seem to see our relationship to nature as an obstacle to progress, rather than a necessity along with progress. I think the most straight forward lesson learned while traveling is that pressing environmental issues facing our planet today are not confined within but rather extend beyond borders. We all are connected. Everything each one of us does will, in some way, affects all of us.
Traditionally indigenous peoples in Hawaii and Peru have lived in harmony with Mother Earth. Their lifestyles are based on environmentally-sustainable principles and practices, without exploiting and destroying their children’s future. Throughout history, indigenous peoples' interests have NOT been represented well by their state governments, leading to extreme poverty and loss of culture. We have not learned from the past. To this day, indigenous peoples around the world continuously struggle for basic rights to lands, resources, culture, identity, and self-determination.
Ever since I filmed The New World, I have chosen to use my public persona and voice to speak out and raise awareness towards the struggles of indigenous peoples.
I recently finished shooting another film which I hope will educate the public on the overthrow of the Hawaiian Monarchy. I hope that the film will help raise awareness and encourage people to educate themselves about a dark chapter in Hawaii's history and all the challenges remaining.

Photo:Saskia for Image on-Q.
QK: Peru…. Ahhhh…Well, I am so, so glad you ask ! It is so important that people write about what is really happening , since there are a lot of things that took place over there behind closed doors. So I'm super glad to be able to give you and the readers an overview over this complex situation.
Most people know about the importance of the Amazon rain forests for all of us, humanity and the survival of all generations to come. What most people don't know is that more than 75% of the Peruvian Amazon has been allocated for oil and gas extraction and that the current government of Alan Garcia has been pushing for more. They have passed a series of new laws which enable the government to auction off indigenous peoples’ lands to oil, mining and logging corporations without their consent.
Since April 2009, more than 50,000 indigenous men, women and children have been holding peaceful protests to defend their rights to protect the environment, as well as
pressing for these laws to be overturned. Under the pretext of implementing the Free Trade Agreement with the United States, Peru’s President used special powers to pass these laws without the approval of Congress or any consultation with the indigenous people inhabiting these lands. While indigenous peoples were protesting , Garcia had signed 15 more contracts for oil concessions in the Amazon. These new laws directly undermine indigenous peoples' rights and in violation with rights recognized in the national constitution as well as in international treaties, including the United Nations declaration on the rights of indigenous peoples and the International Labor Organization (ILO) Convention 169.
However, in an attempt to criminalize the protesters, Garcia publicly announced indigenous peoples to be enemies of the state, terrorists, barbaric savages and third-class citizens who stand in the way of progress against the improvement of Peruvian economy.
Unfortunately, as usual, these exploitive policies are promoted by a handful of people who benefit from it and yet negatively impact the lives of many. The government of Peru chose to take a big step backwards by selling out to the oil and logging companies and even resorting to the use of military force and violence against people whose weapon is their peaceful presence.
The situation has turned violent and on June 6th, in the early morning hour of 2 a.m, Peruvian Special Forces approached demonstrators near Bagua whilst they were asleep, firing tear gas and live ammunition from helicopters and machine guns. Eyewitnesses reported on how the protesters had gotten down on their knees with their hands up, but the police ignored their pleas and fired straight into their bodies as they were begging for their lives not to be shot.
There were reported deaths of police officers resulting from self-defense of the unarmed demonstrators. According to eyewitnesses' accounts this was not a clash between demonstrators and policemen-it was instead a direct result of coordinated police raids where protesters were fired from all sides as the crowd scrambled to save their lives and ran into the steep surrounding hills.
So when I flew over there last month, it was an emergency trip. I just could not sit here anymore and do nothing. I just had to go and counter Peru's propaganda and the local media's false statements , who blamed indigenous peoples of being terrorists and savages, while completely ignoring the voices of thousands of Peruvians.
Understandably, Peru's Garcia regime controls the media with economic pressure, through favors and investments in advertising and access to government contracts.
It was a fierce battle. I attacked the local media and they attacked me. I even had members of Congress speculating that I must had been financed by some foreign power to tumble the Garcia regime. So it was quite scary, but fortunately I got several great press conferences and interviews and was able to have many of my Peruvian brothers and sisters' voices heard by the always-hungry entertainment media. So that was good, that was what I had hoped for.
I also brought 50 cameras and crew over there, so people could tell their stories and videotape the truth. Video cameras are such powerful weapons of truth against human rights abuse and government oppression. If it had not been for the videos, Peru's Garcia regime would have gotten away with lies about the violent massacre in Bagua.
Sadly, there are still many people missing. Reports range from 40 to 900 missing indigenous bodies at the time this was written. Investigations continue to be tainted and manipulated by the power players. This situation continues to be a big challenge.
Moreover, many indigenous communities' leaders are denounced as terrorists and enemies of the state and became scapegoats of the massacre.
I currently have 2 professional journalists over in Peru , who are doing the investigations I started. The 50 cameras I mentioned are placed with indigenous youths who are conducting interviews and collecting evidences as a part of On-Q Initiatives “Youth for Truth” Campaign. We are not going to stop until we know what happened to the many still missing people.
One day before I left Peru, the government passed two controversial laws, admitted to have handled things poorly and even agreed to finally meet indigenous leaders at the negotiation table! However, I personally see this as a game, in order to calm things down and losen the pressure from the international community. I don’t see this as a reason to celebrate, especially since the government is still actively pursuing all arrest warrants of all indigenous leaders.
Garcia is trying to present a more friendly image to the public but to us he is determined to continue 'business as usual'. He just signed another oil contract giving the green light to the Anglo-French company Perenco to drill 14 wells in Block 67. Perenco's chairman, Francois Perrodo, met Peru's President Alan García in Lima and pledged to invest $2 billion in the project.
Perenco admits that contamination of soil and water due to drilling are possible consequences of its company's work. These impacts have grave implications for the survival of the "uncontacted" indigenous believed to inhabit the area. Moreover, the indigenous inhabitants face the threat of contamination from diseases to which they have no immunity, something which very well may result in the genocide of an entire ethnic group.
As you see, we have not learned from the past and we continue to exploit and rape Mother Earth in the name of political greed . The story continues..when will we learn?
QK: I had no idea that I was going to be the lead in The New World. I am forever grateful for the opportunity that was given to me. At first I was a little worried about playing such a historic figure. My biggest concern was that I really wanted to do the spirit of Pocahontas justice.
BookingThe New World was an extraordinary opportunity and I am commited to use the priviledge of my celebrity status to bring some of the same important issues to the attention of the international community. The New World is not just a dark chapter in our history. And while some people might perceive the movie to be a love story (yes, I did get to kiss Colin Farrel AND Christion Bale) fundamentally it is about the beginning of the colonization of the Americas. The colonization of the Americas continues today. It is now called "globalization."
There is a clear connection between globalization, pressing environmental issues and human rights abuse. Unfortunately, we have not learned from our past. Traditionally indigenous peoples around the world have lived in harmony with Mother Earth and their lifestyles are based on environmentally-sustainable principles and practices,
without exploiting and destroying their children’s future.
Therefore, I think that indigenous people's wisdom, knowledge, way of life and sustainable ways of developing natural resources have absolute contemporary relevance to modern society. Indigenous people all around the world sit on the "frontlines" of globalization's expansion and are the gate keepers to the last pristine places on earth, where resources like oil, gas, timber, uranium, gold ,water, minerals and genetic diversity are still abundant.
Just like in the times of Pocahontas, many indigenous peoples are still removed from their ancestral territories; their ancestral territories exploited and polluted and future generations faced with the threat of extinction. And to this day, the 370 million indigenous people's interests are still not properly represented by their state governments.
When I learned that I was scheduled to promote my film “The New World” in Peru, with a big premiere and lots of press, I contacted Amazon Watch and asked them to assist me in using my movies' publicity for something else other than answering the same question of "how was kissing Colin Farrell like?" a thousand times.
I decided to highlight the struggle between the Achuar people in the northern part of the Peruvian Amazon and the multinational oil companies, who have been contaminating the region for 35 long years, without the government nor the oil companies ever acknowledging or addressing that there is a problem.
The Untitled Project you asked about, is a documentary I started in 2006, when I first went to Peru. It is the story about how Occidental Petroleum, a Los Angeles-based oil company, has been using practices outlawed in the U.S such as pumping an average of 800,000 gallons a day of salty formation waste waters containing concentrated levels of cancer-causing hydrocarbons, lead, cadmium and other heavy metals into local rivers, contaminating the water supply and food chain with devastating consequences for local communities.
I finance all my activism and projects myself, out of my film salary, so things are kind of on hold until I do another film or find an investor .
As for future projects, I really would like to do a more commercial film, maybe an action movie (I'm a Black belt in Wushu Kung Fu and also do stunt work) or maybe even a romantic comedy.

Photo: Saskia for Image on-Q.
QK: Gen-Q is more than a clothing line, it’s a concept and also a movement. As soon as I started to do press junkets and promotion for The New World, I realized that there were designers who all wanted to give me these super expensive clothes and hand bags for free, for the purpose of promoting their labels.
It seemed strange to me that celebrities get things for free, while homeless and poor families are ignored by business owners. I decided that I shall not endorse this madness.
Gen-Q was born out of rebellion. I am proud to say that I have never worn any designer stuff on any of the red carpets.
I was thinking about the countless of young girls living below the poverty line, here and especially in Third World Countries. And it just felt really wrong to be wearing a $10,000 dress, thinking that some poor girl may be digging through garbage for food would maybe one day find an old magazine with ME on it wearing a $10,000-designer gown. I believe that with great power comes great responsibility.
The fact is that celebrities have always been fashion idols for girls worldwide. So I wanted to make a statement in solidarity with all the girls who barely have enough to eat.
So that is why I decided to start making my own clothes ( Gen-Q by Qorianka ) , and promote my ‘clothing Line’ GEN-Q with the hopes of harnessing the power and priviledge of being a celebrity and create some buzz behind the name, to create an entirely new concept of fashion line.
I started Gen-Q by making all of my own clothes for the red carpet out of recycled materials. I did so to inspire and empower other young kids to be creators , rather than consumers. Gen-Q’s mission is to break the cycle of over-consumption, economic and social pressures and hardships by encouraging youth to take charge of their own lives and tap into their own's creativity. We are also helping the launch of aspiring creative up-and-coming designers, jewelry makers and artists, as well as jumpstart their entrepreneurial dreams.
Of course it's all a bit harder than I thought and I am hoping for a visionary investor or business-minded person to help me “officially” launch Gen-Q, so I can help more people and bring these amazing creations to another level. For now, I do what I can…
I am also launching one of the first international collaborations: Gen-Q–Shipibo (me in the red dress! ) These beautiful designs are made by the Shipibo people of the Peruvian Amazon. 100% of all proceeds go directly to the Shipibo communities who create the garments. We have several sexy and classy dresses, shirts and bathing suits, all with beautiful indigenous traditional designs.
Another project of Gen-Q is “Bag Lady Bags”. The first ever hand bag line created entirely by women in homeless shelters to help them get off the streets. All bags are made out of 100% recycled material and include the “forever bag”, which is made by strips of old plastic bags crocheted into several beautiful designs. It's all abour re-using.


Victoria Beckham and Giorgio Armani.
Photo courtesty of Giorgio Armani Corp.
Due to many requests, an Emporio Armani dress inspired by the one designed by Mr. Armani for Victoria Beckham (the one she wore to the opening of Armani/5th Avenue earlier this year) is now available for the public.
The pink jersey one-shouldered dress with silver crystals will retail for $1695 and be available at Armani/5th Avenue in New York (212-339-5950) and at Emporio Armani in Beverly Hills (310-271-7790)
Thanks to the press office of Giorgio Armani Corp.
Unveiled earlier today: the new images from Emporio Armani's Autumn/Winter 2009-20 underwear campaign featuring David and Victoria Beckham.
Shot in Milan by renowned fashion photographers Mert Alas and Marcus Piggott (who photographed their previous campaign) the images will appear in fashion and lifestyle magazines and on signature billboards in NY, L.A, London, Milan, Rome, Paris and Tokyo from July 2009 onwards.


Thanks to the press office of Giorgio Armani Corp.
Meilinda Soerjoko
July 1st, 2009
Sonnet Models goes on live at 11 A.M GMT today. Much anticipation has been built up over the launch of a pioneering global model search via a facebook application, created by a team of Cambridge grads. The competition is also partnered with several top modelling agencies located all over the world including Elite, Click and Nova.
Cliché magazine published my article on Sonnet Models in its July edition (also out today), fitting to the month's theme of 'Rising Stars'. We are pleased to announce we are the first in breaking the news to the world.
The interesting thing about the application is that it is also a powerful search engine. Below is an extract of the interview published on Cliché magazine:
"Cliché Magazine: And what does Sonnet bring to the modelling industry?
Sonnet Models: Sonnet brings an extremely powerful yet intuitive model search engine. By gathering millions of consumer opinions from around the world, our patent-pending sorting algorithms will allow agencies to instantly find the best models that suit them. For example, let’s say a scout from an LA-based agency is looking for new faces. Ideally, he wants to find models living in LA, aged 16 - 24, unsigned and considered beautiful and sophisticated by men and women worldwide. Until Sonnet came along, there was no way of easily doing this. Now it’s simple - go to sonnetmodels.com and do a quick search... done!"
To read the article on Cliché magazine, click the picture below:

Heidi Klum in Michael Kors

Diane Kruger in Jason Wu.

Agyness Deyn in Anna Sui

Anna Wintour in Carolina Herrera. With Justin Timberlake.

Liya Kebede in Balenciaga

Kirstin Dunst in Rodarte, Nicholas Kirkwood shoes.

Lauren Santo Domingo in Michael Kors.

Lorenzo Martone and Marc Jacobs.
Photos and fashion details via A Small Magazine.
For more info on CFDA, click here.
2009 CFDA Award Winners:
Board of Directors’ Special Tribute Womenswear Designer of the Year Menswear Designer of the Year (tie) Accessory Designer of the Year Swarovski Award for Womenswear Swarovski Award for Menswear Swarovski Award for Accessory Design International Award Geoffrey Beene Lifetime Achievement Award Eugenia Sheppard Award Eleanor Lambert Award
First Lady Michelle Obama
Rodarte’s Laura and Kate Mulleavy
Calvin Klein’s Italo Zucchelli
Band of Outsiders’ Scott Sternberg
Proenza Schouler’s Jack McCollough and Lazaro Hernandez
Alexander Wang
Tim Hamilton
Justin Giunta for Subversive Jewelry
Marc Jacobs for Louis Vuitton
Anna Sui
Women’s Wear Daily editor in chief Ed Nardoza
GQ’s Jim Moore

Photo: Magnus Magnusson/H&M Productions.
Last Wednesday it was announced that the coveted shoe brand Jimmy Choo is collaborating with Swedish retail giant H&M. Jimmy Choo will have a capsule collection that extends to clothing and men's wear, in H&M stores starting November 14th.
“We are privileged to be among the fashion greats who have been affiliated with H&M, to be designing a collection that will appeal to fashion-savvy, street-smart women and to be including some great pieces for men, too,” says Tamara Mellon, Founder and President, Jimmy Choo.
Can't wait...
Source: WWD.
June 18th, 2009.
Meilinda Soerjoko
LA-based denim line Babakul is owned by Kym Gold, the former co-founder/co-owner of True Religion Jeans, Hippie Jeans and Bella Dahl. The Malibu-born, self-made woman and single mother of 3 has over 25 years of experience in the fashion world and she has come up with a new contemporary women's line.
After selling her shares at True Religion, she developed Babakul, an everyday wear from 4 staple fits (skinny, boyfriend and wide flare), a vest and a blazer. The website is loaded with campaign shots featuring eyecandy multiracial models, showcasing the very wearable collection that would pass east coast chic snobby test. In short, I would wear them.
Celeb fans include Jessica Alba, Scarlett Johansson, Miley Cirus and Rachel Bilson.

Babakul Fall 09 collection
Babakul is sold at Fred Segal Fun, Ron Herman, Nordstrom and Nieman Marcus, retailing between $160 to $220.

Jessica Alba.
Photo:news.com

ABOUT KYM GOLD
Raised in Malibu, California, Kym Gold was influenced by the endless golden sunsets and the natural beauty of her surroundings. Throughout the last 25 years, Kym's unwavering drive and captivating style has helped her achieve multiple successes in the fashion industry.
Prior to launching Babakul, Inc., Kym Gold incepted notable clothing labels including Bella Dahl, Hippie Jeans and True Religion Brand Jeans. Her fashions have been worn by a diverse range of individuals such David Beckham, Tom Ford, Angelina Jolie, Donna Karan, Heidi Klum, Jennifer Lopez, Madonna, Gwyneth Paltrow, Gwen Stefani and Justin Timberlake. Her designs have been featured in top fashion magazines, including Vogue, Elle, Bazaar, In Style and Rolling Stone.
Kym combined her experience as a principal owner and designer of many prosperous ventures along with her entrepreneurship to embark on a new path that led to the formation of Babakul, Inc. By utilizing every aspect of her knowledge and experience as a trendsetter, the Babakul line embodies Kym's exquisite eye for detail to introduce a unique label for the contemporary women of today.
Babakul is represented by Think PR.
Thanks to Grace Hwang for the bio.
Meilinda Soerjoko
Ted Baker turns 21 this year. For Spring/Summer inspiration they turned to the city of London-from the red of the buses, the blue (when the sun does come out) of the sky. For womenswear, dresses are the key. Daytime chic is easy to achieve with their spring/summer and high summer collections.
Not too long ago, Ted Baker London had an exclusive sale to which I was invited to. I came and I was impressed with what I saw: the splash of colours and posh fabrics were universal throughout the store. For womenswear, the tailoring is flawless, structure and designs are married perfectly. The menswear is all about refined casualwear, hinting on Ivy League preppiness but with a touch of fun. What really got me excited was their accessories collection (see photo album), there were a lot of pieces that would go extremely well with whatever's already in your closet and more to come from sateen clutches to cool boots and pumps.
Thanks to the lovely Joni Kilmurry, who's in charge of the VIP Shopping, Celebrity clients and Studio services for Ted Baker London. I was impressed with the way she wore her white ruffled-collared summer dress, paired with her own's vintage belt and Hollywood gold necklace. She looked as good as how a celebrity stylist should (that's what she does other than representing Ted Baker London.) See pics on the album section. Will be posting more.
xo
minx
Situated between Chanel and MAC on Robertson Boulevard:
Minx picks:

The silk gregoly dress is my fave.


Click below to view photos of the store:
Gucci Creative Director, Frida Giannini has won the Glamour Magazine Woman of the Year 2009 Award in the Best Designer category. Giannini who was unable to attend the ceremony as she is currently in China for the opening of Gucci's latest flagship store commented: "I feel honoured to be receiving this award, not only because I am a great believer in the empowerment of women and this award truly represents this sentiment, but also because it is voted for by the Glamour readers. It is always a huge privilege for me to receive validation of my work particularly by younger women and women of my generation, from whom I often draw my inspiration."
Gucci was still very well represented at the Award ceremony with Jacquetta Wheeler, collecting the award on behalf of Frida Giannini, Mark Ronson & Rosie Huntington-Whiteley all wearing Gucci.


Photo: MARK RALSTON/AFP/Getty Images
May 16th, 2009
Meilinda Soerjoko
Moods of Norway's US flagship store is now open to the public. Last night was an exclusive invite-only event at the 113 South Robertson Boulevard location in Beverly Hills. The 2,500-square-foot retail space comes decorated with a golden-lacquered tractor (the logo of the brand), a Norwegian fjord mural on one side of the wall and a traditional wooden wall detail on the other, as well as changing rooms in the form of a wooden cottage with grass roof, complete with Norwegian decorative knick-knacks including a picture of King Harald V.

Left to Right: Simen, Stefan and Peder. Photo: MARK RALSTON/AFP/Getty Images

Photo: MARK RALSTON/AFP/Getty Images
The event brought in celebrities such as Perez Hilton, The Mentalist series regular Amanda Righetti, Jennifer Finnegan (CBS Close to Home),actor Jonathan Silverman, L.A Look's Denise Fleming, Dave Fleming of Mosaic Group (dressed in a flash Moods black suit) and other high-level entertainment executives, photographers and models. There was an influx of Norwegians who flew in from Norway for the store opening, all sporting nearly identical Moods' plaids blazers, with some exception wearing the posh Autumn/Winter 09 pieces. At the back of the store, Norwegian grandmas were cooking up waffles for guests. The bar at the front served Norwegian vodka and the only thing "foreign" from last night's event was Italian Peroni beer, a sponsor for the event. Overall, it was your expected cool, hip, stylish Hollywood crowd spiced with umlauts.
The three designers-Simen Staalnacke, Peder Borrensen and Stefan Dahlquist initially came up with the idea of creating a clothing brand during a late night after-party in Honolulu, where Stefan and Simen attended college, with Peder a regular visitor. Six years later, the brand has left a remarkable trail of success with stores in Norway, Sweden, the Benelux and Japan and now the U.S. Adapting the slogan, "Happy Clothes For Happy People", Moods of Norway incorporate color blocks and the revival of 80's colors in modern forms. From swirly floral spring and summer dresses for women to funky plaids for men's wear, shoes that are too good to miss..and Grandpa's Discowear boxer shorts.
The soft launch is a 3-day affair with a hard launch scheduled for July. When I visited the store 2 days earlier, finishing touches were still being done (previous tenant was Madison and Moods renovated the entire space) and it's amazing how everything came into place on time for the soft launch. One thinks that a 3-day launch is barely a soft one, especially when the third day, tomorrow on May 17th, coincides with Norwegian National Day, complete with a party at the Mondrian-invites only-after a Sunday afternoon of more waffles, beer and vodka. Happiness awaits. Happy, happy, joy, joy!
Congratulation to Simen, Stefan and Peder.
xoxo Minx Meilinda, with Aloha.

Photo: MARK RALSTON/AFP/Getty Images

Left to Right: Simen, Peder, Perez Hilton, Stefan. Photo: MARK RALSTON/AFP/Getty Images

Photo: MARK RALSTON/AFP/Getty Images
View more pics on the photo album below.
Still haven't seen enough pics? Click here for more pictures by Wire Images.

Here's a chance to pose provocatively on an advertising billboard, gain a modelling contract and a season's worth of fame worldwide.
Joe's Jeans campaigns are known to be overtly provocative. Invariably creating enough buzz for consumers to ask themselves,"what kind of jeans are they selling exactly?" This year alone, Joe's Jeans have been spotted on Beyonce, Katie Holmes and Matthew Perry.
Until July 15th, Joe's Jeans is accepting applications to be the next face of Joe's Jeans campaign. The contest encourages applicants to submit a short video varying themes such as "What's my Joe's Fit?", "Why I should be the next Joe's model", and "Why I am The Undiscovered Choice."
Each applicant will have access to their own self-created blog on the site and fans and friends can vote for him/her. It has gained media attention and aspiring models are joining with enthusiasm.
Click the banner to go to the contest site:
Industry experts such as Mary Filar, West Coast Merchandising and Promotions Director of Marie Claire, Nicole Bordeaux, Founder and Owner of Photo[genics (talent service management company) and Joe Dahan himself, Founder and Creative Director of Joe's are judging the contest.
Towards the end of the contest, choices will be narrowed down to top 5 men and women, who will be then flown to L.A for a private casting. The winners will be announced on August 12th.
Here's an official statement from Joe's Jeans.
JOE’s mission is to find the diamond in the rough – exceptional beings hidden throughout the world – one Male, one Female with confidence and original style to be featured in a JOE’s worldwide ad-campaign.

When casting, we always like to see the model's true nature — it is not just coming in with a portfolio and a headshot. Most of the talent selected has less to do about the last campaign they were in or the latest runway show in Paris — it has more to do with character and personal style.
Past Campaigns:



Current Campaign Models:

Steve Vanda

Model ?

Photos: Joe's Jeans.
Joe's Jeans is represented by Michele Marie PR.
Minx likes these for spring/summer:

The Starlet Slim Leg Boot cut.


Uber Supermodels of the 90's: Naomi, Linda, Tatjana, Christy and Cindy.
Photo: Peter Lindbergh. 1990.
May 5th, 2009
Meilinda Soerjoko
Uber models and designers turned up at the Costume Institute Gala at the MET in NY last night, sporting the best of designers' work of art as illustrated in the photos (see album).
British Vogue's trend prediction on blue hues for Spring/Summer became a statement of fashion fact with an array of exquisite cerulean, cobalt, turquoise and aqua as worn by Gisele Bunchen, Cindy Crawford, Brooke Shields, Heidi Klum, Donatella Versace, Madonna, Kirsten Dunst, Liv Tyler, Jessica Alba and Blake Lively.
The Model As Muse exhibition is open to the public on May 6th and runs through August 9th.

Tom Brady and Gisele Bundchen in Versace dress, clutch and shoes.

Blake Lively in Versace

Brooke Shields in Calvin Klein

Donatella Versace and Cindy Crawford in the designer's dresses.

Kirstin Dunst in Chanel

Madonna in Louis Vuitton.

Liv Tyler in Stella Mc Cartney

Jessica Alba in Jason Wu

Kate Beckinsale in Marchesa

Heidi Klum in J. Mendel, with Gille Mendel. Best dressed!
Photos: Wire Images via New York magazine, The Telegraph UK and onsugar.
April 30th, 2009
Meilinda Soerjoko
Very thrilled about Moods of Norway opening up their US flagship store in Beverly Hills. The good-mood factor of their label started even before their store officially opens. The Norwegian team of designers are here for the month in preparation of their store opening on the prime stretch of south Robertson boulevard.
"Happy Clothes for Happy People", is the slogan for Moods of Norway. The designers' obvious sense of humour and its integration to their concept, designs, website and campaigns are breathing out a welcoming fresh air in the US fashion scene. Highly original with a remarkable trail of success, it is such a pleasant change to have them around in the midst of gloomy economic climate. Here's hoping the good mood will be spread along generously.
I met up with Simen Stalnaacke, one of the designers/owners of the label and we showed up in matching colours: the colour of minx and the colour of his label. Had I worn my Marc Jacobs black and white plaids jacket (as I did to Skin.Graft store opening the night before) it would have been a bit much. Hilarious.

Minx and Simen, designer/owner of Moods of Norway.
Here's another cool, good-mood factor. The smily people pictured above are both alumni of Hawaii Pacific University (HPU) a.k.a Hot People University due to the influx of Ms. Hawaii pageant winners who earn their scholarship programs there.
Moods of Norway Spring/Summer 09 campaign shots:





Minx likes and wants to try on:


Check out the rest of the collection at www.moodsofnorway.com
Be sure to look at the shoes, they're amazing. Please don't be alarmed looking at the prices listed, they are in Norwegian kronor.
The boys of Moods of Norway:

Oslo Fashionweek Spring 09
Autumn/Winter Collection
Photo by Paul Weaver (Mediehuset Nettavisen)
Spotted: Moods of Norway on No Doubt.
Spin magazine May 09.


I heart No Doubt.
Thanks to Look LA for Spin magazine cover.
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